- Write about who you are-not whom you want. Use at least
75% of the ad to describe yourself. Ads that get answered
present a portrait of the writer rather than what the writer is
seeking
- Choose phrases that describe your qualities. If necessary,
take a poll of your friends. Include your best physical
characteristics. Be accurate-but this is advertising, so don't
under represent yourself.
- Avoid vague words, clichés, cute images and obscure quotes.
Words such as nice and walking on beaches are meaningless.
Phrases such as lovely lady seeks gentleman and enjoys fine dining are
stilted. Instead, use clear language. Be straightforward
when describing yourself. Create a picture with words.
- Combine opposites to balance your self-portrait. The
order of the words is important. Examples: Strong but
gentle...elegant but earthy...quiet but feisty. Don't hammer
home the same quality over and over again, such as kind, loving,
generous to friends, true-blue.
- Only mention serious non-negotiables. These could
include nonsmoking or smoking, religion, race, age, height, gender,
politics, etc.
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ADS THAT WORK
- "Truly stunning woman with rural American roots, French heart
and soul, cosmopolitan spirit, insightful, loyal, filled with passion
and life. Very attractive, creative, elegantly gracious,
trim. Loves city strolling, café sitting, architecture,
boating, swimming. Expressive eyes, irreverent humor.
Successful business owner, casual, relaxed style. Seeks bright,
health-conscious, financially stable man of integrity 40-55, 5'8"
plus, who can laugh and is interested in others.
- "Mediterranean soul, Anglo-Saxon head, passionate heart,
inquisitive mind. Good-hearted, forthright, sincere widower, 55,
fit with natural warmth and up-front zest for life. Considered
the world's best uncle by all three nieces. Enjoys theater,
exploring Manhattan neighborhoods, Asian food, art, hardware stores
and baseball. Also biking, volleyball, golf, Nantucket.
Non-dogmatic, unconventional, works hard, plays hard, but good at
unwinding, too. Seeks smart, educated, natural, trustworthy
woman, 45 plus for lasting relationship.
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